Top 10 Social Sites Businesses Need to Engage
Social networking brings businesses and consumers together in a virtual world. Businesses get direct access to their customer’s lives and social networks by creating profiles on these networks. Customers receive mutually beneficial deals, discounts and special offers by establishing this relationship. Here are the top ten social sites businesses need to engage.
- Facebook, the top social media network, uses business pages to let businesses market to their customer base. They also provide tools like Facebook ads to target specific users with like interests that fit their marketing demographic.
- Twitter, allows you to extend your reach to others in your industry. By uploading your blog posts, tweeting about industry news and answering customer’s questions, you extend your authority and brand your company.
- Pinterest drives more referral traffic than LinkedIn, Reddit, Google+ and YouTube combined. You upload your products, how-to tutorials and videos to this site, and enjoy referral traffic to your website. Pinterest is great for businesses who market primarily to women, as Pinterest users are typically women between the ages of 25-45. Pinterest integrates with Twitter and Facebook offering extended reach into your customer’s social media networks.
- LinkedIn, the Facebook for businesses, lets businesses network with other businesses. You create a profile that best represents the face of your company. You post job advertisements on their boards to recruit new people. LinkedIn Answers offers a venue to extend your authority and expertise by answering questions posed by your industry peers.
- Yelp is a rating tool for customers. They receive excellent or terrible service by your establishment that makes them want to review your company. The compnay receives a starred review depending on the customer experience. Yelp is indexed by the search engines. You want a 5-star review to pop up when someone enters your business name into Google.
- Foursquare is a check-in social media network. Customers go to your brick-and-mortar business. When they get there, they check-in to your establishment. Their check-in broadcasts to their entire network acting as a pseudo-recommendation for your establishment. In return, for so many check-ins you offer a discount or a special deal for their participation in checking in to your business.
- Tumblr, a blogging platform, is hugely popular with the youth culture. When they fall into your demographic, creating a Tumblr blog showcasing the creative side of your business can garner your business new customers. Tumblr blogs typically showcase creative, media-rich blogs on which Tumblr users comment on, like and re-blog. Tumblr also integrates with Facebook offering you extended reach into member profiles when they like or comment on your content.
- YouTube is a great platform for uploading videos and marketing your products. Users view your video, comment and share it on their social media network of choice. YouTube is easily embedded in websites and shared on sites like Pinterest. YouTube receives a lot of traffic that will refer back to your website when you create high quality, valuable videos.
- Google+ is changing the way Google displays the search engine results. Search engine results are now personalized depending on the person’s Google+ account. You want to make connections on Google+ if only to get in their search engine results. Google+ also offers virtual hangouts, back links and referral traffic to your website.
- Flickr is a photo-sharing platform for sharing great images. You take photos of your company, products, events and how-tos and upload them. Flickr users get to browse your images using their own accounts. Flickr also integrates with your own website.